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Email Success Checklist

Answer the following questions:


Are you using a good permission policy? Make sure you have a preexisting business relationship and/or affirmative consent.

  • Preexisting business relationship – The recipient of your email has purchased services from your center, requested information, responded to a questionnaire or a survey, or had offline contact with you.
  • Affirmative consent – The recipient of your email has been clearly and fully notified of the collection and use of his/her email address and has consented prior to such collection and use.

Your “From” and “Subject” Lines:

  • Does your “From” line include your organization’s name?
  • Is your “Subject” line the right length? (5-8 words, 40 characters including spaces)
  • Does your “Subject” line incorporate a specific benefit?
  • Does your “Subject” line include your center’s name (if for some reason your “From” line does not)?
  • Does your “Subject” line create a sense of urgency?

Spam Compliance:

  • Does your email include a way for recipients to unsubscribe, e.g. an unsubscribe/opt-out link and/or instructions?
  • Are you prepared to handle all unsubscribe requests within 10 days of the request?
  • If you use multiple email products, or have multiple databases from which you send emails, are you prepared to process all unsubscribe requests across all lists?
  • Are you using good mailing practices? Have you been honest and truthful?
  • Have you previewed and sent yourself a test in both HTML, and text?
  • Have you used a valid “From” address?
  • Is your “Subject” line straightforward and not misleading?
  • Is your physical address included in your email childcare centeraign?

Your Email Copy:

  • Is your email targeted, relevant and timely?
  • Is your email personalized with the recipient’s first name, last name or both, if appropriate?
  • Is your email copy clear and concise?
  • Does it contain a strong call-to-action?
  • Does it focus on benefits?

Important Details:

  • Are you prepared to handle inbound email responses and questions resulting from your outbound email childcare centeraigns? Follow-through is as important as the first contact. Do not miss the opportunity to open a two-way dialogue with these interested recipients.
  • Have you used appropriate graphics while also making good use of white space?
  • Have you proofread the “From” line, “Subject” line and email copy thoroughly?
  • Have you checked all links to be sure they work properly?
  • Have you previewed and sent yourself a test in both HTML, and text?

When you can answer “yes” to these questions, you are ready to hit the send button and maximize your success.

More information: Call us at 800-220-4111.